"Email marketing is dead! Open rates suck!"
"Email marketing is the #1 thing you should focus on! Drop everything else!"
Conflicting thoughts, much?
If you're feeling confused about email marketing in the midst of kickstarting your freelance business or side hustle, and would rather shove the whole idea to the side...
I hear ya.
Besides, when you're just getting started, it seems like one of those things you can worry about when you actually have a business with customers and followers up and running, right?
WRONG. (Sorry for the shouting.)
One of my earliest mistakes in my freelancing career was ignoring the importance of list building.
I didn't think it was necessary since I had just a handful of clients at any given time.
Besides, what would I do with 100 or 1,000 email subscribers? What would I send them?