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What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

Assuming you read the title of this post, you may be scratching your head right about now.

$100,000? On social media ads?

Well actually, more like $150,000.

Yup. I know. It’s a big number. 

But for a good reason. 

For years, Facebook and Instagram advertising have been the bread-and-butter of my marketing efforts. And you gotta spend money to make money.

Those ads helped me create an online course worth over $225,397, get over 53,837 leads into my email list and build a successful personal brand.

So yeah, I’ve spent a lot on social media advertising. But I’ve also made a lot and I’ve learned a lot.

And now I’m ready to spill the tea, so YOU can spend smart on social media ads that actually convert.

Pull up a chair. Lean in. These are my best tips on how to run Facebook and Instagram Ads, based on my years of experience and thousands of dollars.

How to build a successful personal brand

How to build a successful personal brand

Crown-wearing mermaids = Starbucks.

“Just do it” = Nike.

Tear-inducing commercials set in small-town hockey arenas = Tim Horton’s (where my fellow Canadians at?).

This is the power of branding.

A logo, a slogan, or even a feeling so strongly associated with a company, that you instantly think of its name when you hear, see, or feel it.

Imagine *you* had that same power.

Liiiike, woman in a green tropical shirt with a lei around her neck = Elise Darma.

See what I just did there?

Creating a personal brand has been a big part of the success I’ve had in the online business world.

The quality and uniqueness of what you offer will get you pretty far, but a strong personal brand will guarantee that people will notice and remember your offerings.

So that’s what we’re talking about today: personal brands. What they are, why they matter, and how *you* can build a successful personal brand using the tips and tricks that worked for me.

Let’s dive in 🏊

Everything you need to know about IGTV

Everything you need to know about IGTV

Remember when we all used Snapchat to share our stories before Instagram swooped in and launched Stories?

Well, Instagram has now set its sights on long-form video.

RIP YouTube?

With one billion active users on Instagram, IGTV is set to disrupt the mobile video world.

And with many creators complaining about YouTube's "Adpocalypse" and their dwindling revenues, IGTV is poised to be the competition YouTube needs to take away its monopoly of the market.

But first things first:

What is IGTV?