instagram strategy

The $5,563 mistake I made in Bali

The $5,563 mistake I made in Bali

"Dear Elise. The Artini Resort has notified us that you did not check in for your 25-night booking today. You've been marked as a no-show."

The day before the Bali retreat (that I was hosting) kicked off, I was casually checking my work email while feeling calm, prepped and ready to rock the next marathon of a week.

But this email stopped me in my easy-breezy, Bali tracks.

"Hmmm... I cancelled all my other hotel bookings. This email must be a mistake," I thought. "I'll just quickly check my business credit card – just to confirm."

A few minutes later, my zen-like state had shifted to a mild state of panic.


That was the pending transaction sitting on my business credit card.

Read on to find out how this story unravels…

How to use Instagram to drive sales and grow your brand

How to use Instagram to drive sales and grow your brand

I’m serving up some truth tea today, people!

Your marketing strategy isn’t complete without Instagram.

No, let me rephrase that.

Your product, brand or service is missing out on tons of potential eyeballs without being on Instagram. Especially in 2019.

We get it. You’re busy running your business and Instagram gets put on the backburner, but the truth is your ideal client and customer is scrolling through it on the daily.

So today, I’m talking all about how to drive sales with Instagram and showing you how Instagram can help your business with strategies you can start implementing today.

Curious? Then dive right into this blog post!

How to schedule Instagram Stories in advance with Later

How to schedule Instagram Stories in advance with Later

Business owners, freelancers and agency owners: your Instagram scheduling is about to get a whole lot easier.

You can now schedule Instagram Stories in advance with Later.

Yep, you read that right. I’m not talking about scheduling the posts in your feed, but your actual Stories.

This is huge for any business that’s embraced the power of storytelling and connecting with their audience through Instagram Stories.

It’s also massive news for anyone running multiple Instagram accounts.

When it comes to managing a handful of Instagram accounts inside my agency, I’ve always been a big fan of scheduling posts in advance. In fact, it’s essential to keep all the client accounts happily running.

So when Later approached me to be an early beta tester of their new Story scheduling feature, I jumped at the chance.

I’m a HUGE fan of scheduling my Instagram posts from my desktop so this new feature is one more reason to not be hunched over my phone.

From the Later desktop app, I can pre-schedule all the images, videos, captions and links for my upcoming Stories. And then when it’s time to post, my phone receives all the content and all I have to do is publish.

The TL;DR of Instagram Stories is this:

Instagram Stories are The Spot™ where brands and businesses get raw and authentic with their followers, where real relationships and trust are formed, and where you can finally get 1:1 face time and eager engagement with your followers.

Now that we’re on the same page about Instagram Stories, let’s get down to business and talk scheduling.

In this blog post, we’re going to cover how to schedule Instagram Stories and my own personal findings from using the feature as an early beta tester.

6 best apps to create killer Instagram Stories

6 best apps to create killer Instagram Stories

Levelling up your Insta Stories game is so important. It gives you the opportunity to unleash your inner creative and make your brand stand out.

But you can't just rely on the in-app tools.

If you want your followers to sit up and take notice, your content needs to look different. And — you'll score even more points if it's on brand and helps you create a consistent message across all platforms.

So how do you actually go about doing that?

Here are the best Instagram Story apps for business owners… that have personally helped me boost my engagement, stay on-brand and give my content that unique ‘Elise flair.’