This case study is all about Sara Christensen of Kickass Masterminds — one of the industry’s top mastermind groups. Like me, Sara has seen how powerful and profitable Instagram can be for biz.
After doing an Instagram strategy session with me in January 2018, Sara made Kickass Mastermind’s Instagram account one of her main focuses. She consistently put my strategies into action and grew her following to about 2,000 followers.
Two thousand doesn’t sound that impressive, right? Except that she focused on quality over quantity. It paid off.
The quality of her followers mattered more to Sara because Kickass Masterminds is a business that’s all about people. In the world of masterminds, Kickass is the best in the biz.
Near the end of 2018, Kickass Masterminds SOLD OUT its exclusive three-day Mastermind Live event. This event was capped at 40-ish people and tickets were an investment of up to $2,000.
But Sara sold it out in a matter of weeks — all by leveraging the power of Instagram. 😲
How did she do it? Almost a year to the day of our first Instagram strategy session call, we chatted again so she could fill me in on her awesome success.
Here’s how Sara invested in Instagram for business and leveraged the platform to make *real* results happen 👇