instagram advertising

What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

Assuming you read the title of this post, you may be scratching your head right about now.

$100,000? On social media ads?

Well actually, more like $150,000.

Yup. I know. It’s a big number. 

But for a good reason. 

For years, Facebook and Instagram advertising have been the bread-and-butter of my marketing efforts. And you gotta spend money to make money.

Those ads helped me create an online course worth over $225,397, get over 53,837 leads into my email list and build a successful personal brand.

So yeah, I’ve spent a lot on social media advertising. But I’ve also made a lot and I’ve learned a lot.

And now I’m ready to spill the tea, so YOU can spend smart on social media ads that actually convert.

Pull up a chair. Lean in. These are my best tips on how to run Facebook and Instagram Ads, based on my years of experience and thousands of dollars.

How Instagram ads can boost your online business

How Instagram ads can boost your online business

Are you struggling to get your brand seen by more people? Do you want to grow a strong fan base of customers who love your product?

Then Instagram ads are your secret weapon.

With more than 1 billion monthly users (that's more than Twitter and Snapchat!), chances are your ideal customer is scrolling through their feed right now.

Here are some Instagram stats that business owners can't afford to ignore in 2019:

  • 72% of users have purchased a product that they saw on Instagram.

  • 80% of users follow at least one business account.

  • Instagram users are 70% more likely to buy a product via mobile.

  • 60% use Instagram to discover new products.

What does this mean? Instagram users are shoppers and with such a large number of people primed to buy —it's the BEST place to invest in ads for 2019.

Not sure where to start? With today’s post, I've got you covered.

Here's how to leverage Instagram's powerful ad platform to boost sales and take your business to the next level.