What does that even mean? 🤔
Does it sometimes feel like the term is overused, abused and... just plain silly?
Well, you're not alone.
When someone calls themselves a social media influencer, it can almost sound facetious.
But if we unwrap the term, what we're REALLY talking about is someone who has put themselves (or their content) out there into the world – and it's resonating with others.
It's creating a movement of people who are all bonded together under one common interest.
Did you notice that I said "one"?
Yep, being specific to one overarching idea is the first step to becoming an influencer on Instagram.