Once upon a time, in a land far, far away, there was a mobile app called Instagram.
All the millennials and cool Gen Xers flocked to this magical app to share…
Photos. Heavily filtered snaps of snow-covered streets and cappuccino art.
Imagine Instagram’s story (no pun intended) ended there?
Ha. Little did we know back in 2010 that photos were the mere beginning.
In 2013, Instagram made it possible to share videos and blew our minds.
Six years later, with the addition of Instagram Stories and IGTV, video content has become a huge part of Instagram as evidenced by these Instagram video truths:
Video content receives up to 21% more interactions than images on Instagram
Time users spend watching videos on Instagram has increased 80% year-over-year since video launched
70% of Instagram users watch video content in the form of Instagram Stories every day
Video posts receive 38% more engagement than image posts and 2.1x the number of comments