business

The best 8 apps for Instagram Story videos that convert

The best 8 apps for Instagram Story videos that convert

Once upon a time, in a land far, far away, there was a mobile app called Instagram. 

All the millennials and cool Gen Xers flocked to this magical app to share…

Photos. Heavily filtered snaps of snow-covered streets and cappuccino art.

The end.

Imagine Instagram’s story (no pun intended) ended there? 

Ha. Little did we know back in 2010 that photos were the mere beginning.

In 2013, Instagram made it possible to share videos and blew our minds. 

Six years later, with the addition of Instagram Stories and IGTV, video content has become a huge part of Instagram as evidenced by these Instagram video truths:

  • Video content receives up to 21% more interactions than images on Instagram

  • Time users spend watching videos on Instagram has increased 80% year-over-year since video launched

  • 70% of Instagram users watch video content in the form of Instagram Stories every day

  • Video posts receive 38% more engagement than image posts and 2.1x the number of comments

How to build a successful personal brand

How to build a successful personal brand

Crown-wearing mermaids = Starbucks.

“Just do it” = Nike.

Tear-inducing commercials set in small-town hockey arenas = Tim Horton’s (where my fellow Canadians at?).

This is the power of branding.

A logo, a slogan, or even a feeling so strongly associated with a company, that you instantly think of its name when you hear, see, or feel it.

Imagine *you* had that same power.

Liiiike, woman in a green tropical shirt with a lei around her neck = Elise Darma.

See what I just did there?

Creating a personal brand has been a big part of the success I’ve had in the online business world.

The quality and uniqueness of what you offer will get you pretty far, but a strong personal brand will guarantee that people will notice and remember your offerings.

So that’s what we’re talking about today: personal brands. What they are, why they matter, and how *you* can build a successful personal brand using the tips and tricks that worked for me.

Let’s dive in 🏊

How to run a contest on Instagram to boost your followers and business

How to run a contest on Instagram to boost your followers and business

Running a contest on Instagram can bring in new followers and recognition to your brand with one Instagram post.

I’m serious. One post can bring a whole new wave of followers (I’m talking 500+) when done correctly.

Looking for a guaranteed way to boost your followers with only one post? Look no further than running an Instagram contest.

Keep on reading for all the reasons you should run a contest, the types of Instagram contests and the recipe to running a successful follower-boosting Instagram contest!

How to pitch to get free press for your business

How to pitch to get free press for your business

Want to see your company's name in Forbes or Business Insider? It's easier than you think.

I recently chatted with Krista Gray, founder of GoldSquare and a top-notch freelance writer who has written for some of the world's biggest online publications.

I'm talking Brit & Co, The Muse, Business Insider, Being Bold and more!

During our chat, we spoke about how she quit her day job, founded her own business and started landing pitches in leading publications — all with zero experience.

So if you're on a tight budget and want to get eyeballs on your website, here's how to pitch to get free press for your business.

Social Media Marketing World (and what happens when you spend $1,000s on conferences)

Social Media Marketing World (and what happens when you spend $1,000s on conferences)

February and March have been a whirlwind of travel.

But not in that #laptoplifestyle, sitting-on-the-beach kinda way.

It was more like pack-for-warm-weather-but-sit-in-a-conference-hall kinda way. 

At the end of February, I flew to San Diego for two business conferences: Traffic & Conversion and Social Media Marketing World. 

And since I teach Instagram marketing, I thought a recap of Social Media Marketing World would be especially helpful for my readers :)

Here are the highlights from my experience at Social Media Marketing World, and how the event has the potential to affect the future growth of my business: 

A blog is *not* a business (sorry 😩)

A blog is *not* a business (sorry 😩)

"How do I make money from my blog?" 

"How can I become a travel blogger who gets paid to travel like you?"  

Answer:

I'm not a travel blogger.

I don't get paid to travel.

And I don't make money from my blog.

Sorry!

But wait – there's good news.

Maybe you have a blog of your own?

Maybe you’ve even used your blog to sell some type of product like an online course or a physical product?