Everything you need to know about IGTV

Remember when we all used Snapchat to share our stories before Instagram swooped in and launched Stories?

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Well, Instagram has now set its sights on long-form video.

RIP YouTube?

With one billion active users on Instagram, IGTV is set to disrupt the mobile video world.

And with many creators complaining about YouTube's "Adpocalypse" and their dwindling revenues, IGTV is poised to be the competition YouTube needs to take away its monopoly of the market.

First things first: What is IGTV?

IGTV is essentially Instagram's version of Youtube.

Except ALL the videos are vertical.

It's a smart move from the app, with 78% of all mobile data traffic predicted to come from mobile video by 2021.

At the moment, IGTV videos do have a time limit. All videos must be between 15 seconds to 10 minutes in length. But some larger accounts are now able to upload whopping one-hour vids.

Another thing to look forward to with IGTV is ads.

While there are none on IGTV at the moment, Instagram's CEO Kevin Systrom has said that it's in the cards for the future, and creators will be able to earn money.

That's HUGE news because it will be another way to start making an income from your Instagram audience.

How to Set Up Your IGTV Channel

Before you can upload your first video to IGTV, you need to create your channel.

Step 1: Sign into your account and tap on the IGTV icon in the top right-hand corner.

Step 2: Tap the gear icon and select "Create Channel".

Step 3: Follow the prompts on the screen, and now you’re ready to upload your first video!

How to Upload a Video to IGTV

Just like creating your channel, uploading your video to IGTV is a piece of cake.

Step 1: Tap on the IGTV icon from the main page.

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Step 2: Tap your profile icon and then tap the "+" symbol.

Step 3: Upload a video from your camera roll.

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Step 4: Enter a title and a description.

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Make sure you squeeze in those keywords to help your target audience easily find your video. Plus you can add a link without having 10k followers!

Step 5: Add a cover photo

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This is what viewers will first see when browsing the line up of videos. Think in terms of the 'thumbnail' of your video. You want to do your best to make sure it's awesome, so it captures their attention.

Step 6: Post your video!

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Step 7: View Your Analytics

To see your analytics, click the "..." button next to the like, comment and share buttons on your video.

From here, you'll be able to tap on "View Insights" and see how well your video is performing.


What Kind of Videos Should You Post on IGTV?

1. Do a Q&A series

Do your followers direct message you with a bunch of questions every day, week or month?

2. Make a FAQ video

Not only will you be able to help your current audience, you'll also be able to save time and easily refer new followers to the video.

3. Interviews

You can use IGTV to interview a client, an expert in your field or an influencer. It's a simple way to create valuable content your audience will love.

4. Product Demonstrations and Tutorials

Do you know how to make the perfect fishtail braid or have a few Lightroom editing tricks? Teach your viewers your wise ways, Obi-Wan.

Bought any new products lately? Post a first impressions video and give an honest review.

The Technical Stuff

  • Your videos need to be in MP4 file format.

  • Make sure you record your video in vertical and not landscape.

  • The optimal aspect ratio for IGTV videos is a minimum of 4:5 and a maximum of 9:16.

  • The maximum file size is 650mb for 10 minutes.

Tips For Getting the Most Out of IGTV

1. IGTV is Not Like Stories

Think of IGTV as an extension of your Instagram feed. You want people to keep coming back to watch your videos so you can grow your audience.

Keep your quick life updates and poor video quality for Instagram Stories.

You'll have a much easier time growing on IGTV by posting one really great video per week that shows your audience how much value you can add to their lives.

2. Jump on the Trend NOW

IGTV is a new feature which means there is less competition. Don't waste time planning your first video and getting it out there.

You want to start creating amazing content before your competitors and before IGTV becomes saturated.

Remember how easy it was to grow on Instagram 5 years ago? There is no better time than now to start flexing your video skills.

3. Edit Your Videos Like a Pro

I know some of you must be thinking: "But Elise, I know NOTHING about video editing."

The good news is that you don't need to hire a video editor or take an expensive course to learn how to edit your IGTV videos.

Download the iMovie app or the Adobe Premiere editing software. Premiere costs $20 per month, and there are loads of free videos and online courses to help you learn the software.

I know it can be daunting at first, but by putting a little bit of time and energy into your IGTV videos, the quality of your content will already be a cut above the rest.

4. Create Beautiful IGTV Covers

You don't need to be a professional graphic designer to make sure your IGTV covers pop.

Easil.com has created over 20 templates that you can use - for free! But if you're feeling creative, you can also hop onto Canva to create your own designs.

So now that you're ready to jump on IGTV, make sure your profile is set up for fast growth!

Download my free Instagram Growth Guide

Or... take my free Instagram Masterclass to learn all the tips and strategies I used to launch my Instagram account to over 60K followers in less than a year.

Elise Darma

About the Author:

Elise Darmanin believes that "travel is the only thing you buy that makes you richer." That's why she makes beaches, coffee shops and co-working spaces her office by working remotely while growing Canupy Content. Canupy is a social media and copywriting agency for small to medium-sized businesses. The Canupy team helps brands grow through social media marketing, copywriting and content strategies that inspire audiences and drive sales.