What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

What spending over $100K on social media advertising has taught me about running Facebook and Instagram Ads

Assuming you read the title of this post, you may be scratching your head right about now.

$100,000? On social media ads?

Well actually, more like $150,000.

Yup. I know. It’s a big number. 

But for a good reason. 

For years, Facebook and Instagram advertising have been the bread-and-butter of my marketing efforts. And you gotta spend money to make money.

Those ads helped me create an online course worth over $225,397, get over 53,837 leads into my email list and build a successful personal brand.

So yeah, I’ve spent a lot on social media advertising. But I’ve also made a lot and I’ve learned a lot.

And now I’m ready to spill the tea, so YOU can spend smart on social media ads that actually convert.

Pull up a chair. Lean in. These are my best tips on how to run Facebook and Instagram Ads, based on my years of experience and thousands of dollars.

How a Copywriter Got $10,000 Worth of Business Through Instagram — Starting With 0 Followers

How a Copywriter Got $10,000 Worth of Business Through Instagram — Starting With 0 Followers

Not all businesses scream “Market me on Instagram!” 

Like, a window washing company.

Or, a small accounting firm.

Or, a self-employed copywriter.

Promoting text-based services on a visual-based platform? Doesn’t exactly sound like a match made in heaven, does it?

Pfft. I’m about to prove that all wrong. Let me introduce you to Taylor Marsden, aka @copywritertay.

I connected with Taylor back in November 2018, in a Facebook group for female digital nomads. She was looking for recommendations for social media management courses. And I just happened to know someone 😉

At that point, Taylor didn’t have an Instagram strategy. Actually, she didn’t even have an Instagram account for her business. 

“I started to realize late last year that I needed to up my game in terms of my marketing strategy for my business and I thought Instagram was probably a good idea.” — Taylor

With biz growth on her mind, Taylor set off to conquer the world of Instagram marketing…

The best 8 apps for Instagram Story videos that convert

The best 8 apps for Instagram Story videos that convert

Once upon a time, in a land far, far away, there was a mobile app called Instagram. 

All the millennials and cool Gen Xers flocked to this magical app to share…

Photos. Heavily filtered snaps of snow-covered streets and cappuccino art.

The end.

Imagine Instagram’s story (no pun intended) ended there? 

Ha. Little did we know back in 2010 that photos were the mere beginning.

In 2013, Instagram made it possible to share videos and blew our minds. 

Six years later, with the addition of Instagram Stories and IGTV, video content has become a huge part of Instagram as evidenced by these Instagram video truths:

  • Video content receives up to 21% more interactions than images on Instagram

  • Time users spend watching videos on Instagram has increased 80% year-over-year since video launched

  • 70% of Instagram users watch video content in the form of Instagram Stories every day

  • Video posts receive 38% more engagement than image posts and 2.1x the number of comments

How to build a successful personal brand

How to build a successful personal brand

Crown-wearing mermaids = Starbucks.

“Just do it” = Nike.

Tear-inducing commercials set in small-town hockey arenas = Tim Horton’s (where my fellow Canadians at?).

This is the power of branding.

A logo, a slogan, or even a feeling so strongly associated with a company, that you instantly think of its name when you hear, see, or feel it.

Imagine *you* had that same power.

Liiiike, woman in a green tropical shirt with a lei around her neck = Elise Darma.

See what I just did there?

Creating a personal brand has been a big part of the success I’ve had in the online business world.

The quality and uniqueness of what you offer will get you pretty far, but a strong personal brand will guarantee that people will notice and remember your offerings.

So that’s what we’re talking about today: personal brands. What they are, why they matter, and how *you* can build a successful personal brand using the tips and tricks that worked for me.

Let’s dive in 🏊

A step-by-step guide of how I created an online course worth over $225,397

A step-by-step guide of how I created an online course worth over $225,397

When I launched my first-ever online course, InstaGrowth Boss, back in April of 2017, I was terrified.

  • What if no one signs up?

  • What if someone signs up but doesn’t like the course?

  • Will this be the end of my online biz?!

As you can probably guess from the title of this blog post, none of those things happened. 🙏

In fact, the results were pretty much the opposite. InstaGrowth Boss quickly became a pillar of my online biz.

Since launching in 2017, it has generated more than USD $225,000 in revenue, and hundreds of students from around the world have taken the course.

Pretty cool, huh?

I honestly believe that my business would not be where it is today if I hadn’t taken the leap in 2017 and launched my first online course.

I also believe that sharing is caring.

So in that spirit, I’m opening the treasure chest and sharing gems of wisdom about why online courses are an amazing product for online business owners and how you can create your own online course that brings in multiple six figures.

Onwards! 👇

The ultimate guide to getting your next 1,000 email subscribers

The ultimate guide to getting your next 1,000 email subscribers

Let’s pretend for a second that online marketing and attracting your potential customers is exactly like the long game of dating and finding your love-like-in-the-movies soulmate.

Instagram is the flirting phase of that long game.

On Instagram, you’re showing off your best self to attract a potential mate.

A little back and forth flirting. A follow. A follow back.

Next, you start dating.

Conversations in the direct messages, comments and likes on each other’s posts. (Ow, ow — things are heating up! 🔥)

It’s all fun and exciting, and you feel like a giddy school kid again!

Now you’re asking, “Elise… I’ve got them right where I want them. They’re super engaged on my Instagram profile and in my direct messages; they’re ready to take the next step. Tell me. How do I make things official?”

I’ll tell ya how to make things official.

Having them head on over to your website and join your email list. That’s where you put a ring on it.

So: how do we write this love story?

I’m no Nicholas Sparks (evidently) but I’ve got some ideas on how to turn 1,000 of those flirty Instagram followers into committed, long-term relationships (AKA email subscribers).

Starting at the first page...

How I used freebies to get over 53,837 leads into my email list

How I used freebies to get over 53,837 leads into my email list

Free stuff sells.

I repeat: free stuff sells.

Yeah, yeah, I know. That doesn’t *technically* make sense.

Lemme clarify.

People like free stuff. Especially free stuff on the internet. And to get their hands on that free stuff, people are usually pretty willing to do something in exchange.

When I say free stuff sells, I mean that giving away something for free helps sell something else down the road.

Welcome to the world of freebies: a powerful way for online business owners and entrepreneurs to grow their email lists AND grow their businesses.

And guess what? This is your official guide to creating freebies to grow your email list (and your biz).

How this digital marketer got $27,000 in new business through Instagram — with less than 1,000 followers

How this digital marketer got $27,000 in new business through Instagram — with less than 1,000 followers

Welcome back to another special case study feature here on the Elise Darma Blog!

This week, we’re chatting to: Brandy Kinnear. Brandy is a digital marketing strategist and growth consultant for natural health doctors.

Brandy watched my free InstaGrowth boss masterclass in March 2018… and it didn’t take her long to hit the ground running and meet some pretty impressive milestones!

By October, Brandy had closed three high-ticket clients — including one that brought $7,000 into her business! 😲

But wait, there’s more.

In January, Brandy had more good news for me. Her total revenue from Instagram: about $20,000. 😲😲😲

Twenty. Thousand. Dollars.

A few short weeks later, Brandy landed another $7,000 client, and she’s now at over $27K+ in revenue generated from Instagram.

Obviously, I was curious about how Brandy took her Instagram from 🤷‍♀️ to ahhhh! in less than a year.

I decided to pick her brain on what Instagram strategies and best practices she found success with, and how her fellow digital marketers can follow suit.

Here’s what Brandy told me 👇